Human Rights Day >> ENCORE LIVING RADIO with HOST MARK ALYN… Designed for the Baby Boomer Crowd

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Date: 2004.07.10 10:00:22
Category: Entertainment
From: Diane T. Creston
Company: Creston & Associates Ltd.
Phone: 212-400-8698

ENCORE LIVING RADIO with HOST MARK ALYN… Designed for the Baby Boomer Crowd

(PRLEAP.COM) FOR IMMEDIATE RELEASE

NY- 07/09/04 - Tune into the New syndicated "baby boomer" talk show ENCORE LIVING RADIO with MARK ALYN launches JULY 11th at 8a (PT). The show will feature segments with attorneys TOM LEE and DOUG NEISTADT, comic SANDY HACKETT, and STYLE NETWORK "CLEAN HOUSE" "organizer" LINDA KOOPERSMITH.

The show has cleared SALEM’s Talk KRLA-A/LOS ANGELES and Talk KKNT-A (960 THE PATRIOT)/PHOENIX, ENTERCOM Adult Standards KCTC-A/SACRAMENTO, ASTOR Business Talk KCEO-A/SAN DIEGO, Business Talk KBNP-A/PORTLAND, Talk KNRY-A/MONTEREY, Talk WMEL-A/MELBOURNE, FL, Talk WCNZ-A/NAPLES-FORT MYERS, and Religion KDIA-A (1640 AM THE LIGHT)/VALLEJO-SAN FRANCISCO.

Encore Living delivers topics that range from…entertainment…legal affairs…financial news…romance…
travel and health concerns…to the newest blips on the restaurant radar. The host, Mark Alyn, who is the voice of the Baby Boomer generation, has been a successful broadcaster for over 25 years on Southern California radio as well as nationally syndicated networks.

John Harper, owner and president of station WMEL located in Melbourne, Florida states, "Encore Living meets the wants and needs of the graying population of America. The topics and overall focus is a natural for any talk radio show targeting the 35 plus market.’

Broadcast consultant, Valerie Geller of Geller Media International, states, "The baby boomers are aging, but NO baby boomer thinks he, or she is "old." Time marches on and people in their 50s, 60s and beyond are not traditionally served by mainstream media. The media darlings have been the 25-54 demographic with an emphasis on the younger end of the demo.

"However, with 70 million plus baby boomers coming up, facing all the problems of aging bodies, aging parents, bodies breaking down, health care, insurance, financial worries, kids growing up, facing college, leaving the nest etc., there is a plethora of content that is simply NOT being covered. I am glad to see that older listeners will be offered quality programming."

Broadcast consultant, John Darin of John Darin and Associates, states, "I’ve known Mark Alyn for over 30 years and he has always been in the forefront of creative broadcasting and marketing. Mark has the vision for a mature population and a vision their needs as it relates to specific information relevant to their lifestyle.

"The essence of Encore Living captures the mature lifestyle in a way that’s listenable and extremely appealing to that demographic group. So much programming today is skewed toward the young market and the boomer segment of the population is very much overlooked.’

With Encore Living, you’ll discover why the US business-busting demographic shifts and skills shortages have convinced some organizations that the smart move is to recruit and retain workers over 50 as they rethink their approach to employee recruitment, training, benefits and motivational challenges.

Go BEYOND THE FANTASY with Encore Living as it explores an entrepreneurial trend that will intensify as more baby boomers reach their 40s and 50s. An ever increasing number of boomers leave traditional jobs for self-employment challenges that offers a financial and lifestyle transition into retirement or semi-retirement.

Whether you’re searching for exotic vacations with a zesty edge of excitement…ways to reinvent your life…asset protection…sex and romance at any age…or a perfect toy for that special niece, grandchild, or even yourself…then you can’t afford to miss Encore Living Radio!

www.encorelivingradio.com

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