|
||
| Advertising | Aerospace & Defense | Agriculture | Airlines | Apparel & Textiles | Architecture | Art | Automotive | Banking & Investment | Biotech | Books | Business | Chemicals | Comic Book | Computers | Computers: Open Source | Construction & Building | Consumer | Consumer Electronics | Consumer: Gifts & Collectables | Discoveries | Economic | Education | Elections | Entertainment | Entertainment: Film | Entertainment: People | Entertainment: Performing Arts | Entertainment: Radio | Entertainment: Television | Environmental Services | Family | Financial | Food & Beverage | Gaming & Casinos | Government | Health | Healthcare & Hospitals | Home & Garden | Hotel & Resorts | Insurance | Interior Design | Internet & New Media | Labor | Legal | Legislation | Lifestyle | Machinery | Medical & Pharmaceuticals | Mining & Metals | Multimedia | Music | Music: Country | Music: Indie | Music: Rap and Hip Hop | Music: Rock | New Public Offerings | Non Profit | Oil & Gas | Public Relations | Publishing | Real Estate | Religion | Retail | Semiconductors | Software | Sports | Technology | Telecom | Trade Shows | Transportation | Travel | US Hispanic | Utilities | Video Games | | ||
|
Date: 2003.07.09 10:00:22 Category: Internet & New Media From: Patrick Tan Company: ITECQUEST PTE LTD Phone: 65-6826 3278 (PRLEAP.COM) ITECQUEST PTE LTD today announces the launch of its new book, Success with Online Retailing … for Small Businesses, to train more people to be savvy in e-business operations. E-commerce is bouncing back! Get ready to catch the next wave! Success with Online Retailing will help more people set up a profitable business online by adopting cost-effective e-business strategies. According to industry sources, online holiday shopping during the eight weeks in November and December of 2002 jumped more than 24 percent year-on-year to $13.7 billion. Shoppers were also spending a bigger portion of their shopping budget online. Online shopping has also become a mainstream activity in many product categories such as computer hardware and software, books, travel, music and video, collectibles and auctions, toys, flowers, cards and gifts. Many mom-and-pop cybershops were also enjoying increasing sales, an expanded customer base or a profit. A turnaround in the e-commerce industry may be imminent. There is nothing wrong with the e-commerce concept, which was often unfairly cited as the cause for the failure of dot.com ventures in the past few years. If implemented with cost-effective e-business strategies, the e-commerce concept is fundamentally sound and viable as a mainstream business activity. "Having made e-commerce easy and affordable, I believe the next logical step would be to train more people to be savvy in e-business operations," said ITECQUEST founder and Success with Online Retailing author Patrick Tan. "That is the purpose for writing this book. I hope to help more people set up their own online businesses cost-effectively. Together, they would re-create a realistic dot.com boom but without the previous hypes and excesses." SUCCESS WITH ONLINE RETAILING You can build a profitable small business online by adopting cost-effective e-business strategies. This is the book that shows you … + How to develop appropriate strategies to cope with changes in the marketplace. + How to create a "position" for your business in the minds of your target consumers. + How to differentiate your product with benefits, pricing and value-added services. + How to find the right e-commerce solution. + How to screen out online fraud effectively. + How to fulfill your orders promptly and cost-effectively. + How to make your site sells with bargains, effective sales writing and testimonials. + How to build a vibrant online community. + How to build a highly responsive mailing list to improve your sales conversion rate. + How to use free publicity to drive millions of visitors to your site. + How to acquire new customers cost-effectively. + How to manage your e-business efficiently. + How to adopt multichannel business strategy to improve profitability. TITLE: Success with Online Retailing … for Small Businesses ISBN NUMBER: 0-595-28054-4 PUBLICATION DATE: JUNE 26, 2003 BOOK PRICE: $17.95 U.S. PUBLISHER: iUniverse, Printing on Demand AVAILABLE FROM: Ingram Book Group, Baker & Taylor and iUniverse, Inc. iUNIVERSE: To order, call 1-877-823-9235 or custservice@iuniverse.com AUTHOR BIBLIOGRAPHY: Patrick Tan, MBA, has diverse working experience in technical support, business development, restaurant management, financial journalism and e-commerce development. In his previous job as an e-Business Manager of Tangs Department Store in Singapore, he was responsible for developing a click-and-mortar business model from scratch. He believes the e-commerce concept is fundamentally sound and viable as a mainstream activity and sets up www.iTecQuest.com to develop affordable and easy-to-use e-commerce applications for small businesses. |
||
| Our partners: Information Highways HUMAN RIGHTS DAY December 10 Celebrate for Peace On Earth May Peace Prevail On Earth This website is maintained by us. It is an informational website and not associated with any organization. © http://www.rightsday.com |